LAST WORK

”Win Paris“ NBA Paris Games

The NBA Paris Games have always felt exclusive and out of reach for its true fans. So we took over the streets of Paris to give them a chance to attend the games by proving they’re true fans.

We brought the HOOPBUS™ concept straight from California to Paris. It became the driving force behind fan engagement across the city.

It helped bridge the gap between younger fans who struggle to access the NBA games and their desire to be part of the experience.

Portfolio.