Snipes+Nike, 2022-2023

Snipes+Nike 2022-2023
CAMPAIGN, DIGITAL, EVENT

Positionning Snipes and Nike in the dance scene.

Snipes+Nike, HO22 “Paris Join Forces”
CAMPAIGN, DIGITAL, EVENT

For years now, hip-hop dance culture in Paris is shining all around the world, because of its creativity, and its high level, but above all, because of its authenticity. But with the TikTok era, the hip-hop dance community is split between the TikTok Dancers and the «Real» Ones. We believe that both worlds can coexist.

That’s why, for the 40th anniversary of the AirForce1, with Nike & Snipes we designed a journey to make all types of dancers Join Forces and shine together.

Gathering the dance community.

After a digital and retail campaign, called out all the Parisian dancers to get a chance to join forces for a music video. Creating an opportunity for all type of dancers to shine.

Snipes+Nike, HO23
CAMPAIGN, DIGITAL, EVENT

For the HO23 Nike & Snipes campaign, we celebrated the connexions made through dance. To do so we created the most diverse dance crew, introducing : the Snipes Crew.

After telling their stories, we released a film starring this Dream Team. This film references the place where all the hip hop dance styles and energies meet : the Cypher.

An event to create connexions.

To reveal this incredible dance crew the Paris dance scene to follow their step by connecting with each other, we created : LE JAM. An event made for all types of dancers to create connexions, through cyphers too. We took advantage of this opportunity to bring our to the public by making them perform there and inspire the young generation with a talk dedicated to the best dance schools students of Paris.