Client : Nike+Snipes, Paris Join Forces
ACD : Cassandre Gouraud
Art Director : Jessy Kikabou
Director : Arthur Couvat
Photographer : NATAS
Agency : YARD
ACD : Cassandre Gouraud
Art Director : Jessy Kikabou
Director : Arthur Couvat
Photographer : NATAS
Agency : YARD
For years now, hip-hop dance culture in Paris is shining all around the world, because of its creativity, and its high level, but above all, because of its authenticity. But with the TikTok era, the hip-hop dance community is split between the TikTok Dancers and the « Real » Ones. We believe that both worlds can coexist.
That’s why, for the 40th anniversary of the AirForce1, with Nike & Snipes we designed a journey to make all types of dancers Join Forces and shine together.
That’s why, for the 40th anniversary of the AirForce1, with Nike & Snipes we designed a journey to make all types of dancers Join Forces and shine together.
ACD : Cassandre Gouraud
Art Director : Jessy Kikabou
Director : Addy&Matt
Production : CAPSUL
Movement Directors : Majid & Diablo
Agency : YARD
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