KFC, Bucket Bangers

ACTIVATION
DIGITAL

Ask Genius, KFC always had a real bond with the urban culture, to the point that the brand is mentionned in hundreds of rap songs. So we decided to honor those who honored KFC, by creating the first outdoor campaign where Drake, Kendrick Lamar, Jul, Iam, M.I.A, D’Angelo, Kanye West... are the copywriters. The campaign took another level when KimYe came to Paris and “split a buffet at KFC”...

AWARDS :

→ Wood - D&AD 2020, Integrated
→ Bronze - ADC 2020, Integrated
→ Gold - Club des DA 2020, PR
→ Bronze - Club DA 2020, Digital
→ Merit - One Show, Radio/Audi
→ Silver - Grand Prix Stratégie 2020