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<channel>
	<title>JAY. JAY.</title>
	<link>https://jessykikabou.studio</link>
	<description>JAY. JAY.</description>
	<pubDate>Sat, 25 Jan 2025 14:23:31 +0000</pubDate>
	<generator>https://jessykikabou.studio</generator>
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	<item>
		<title>Main</title>
				
		<link>https://jessykikabou.studio/Main</link>

		<pubDate>Sat, 11 Jan 2025 15:03:56 +0000</pubDate>

		<dc:creator>JAY. JAY.</dc:creator>

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		<description>





	︎
	Sr. Creative / Art Director
I’m a Paris-based creative with a love for culture and design, with an expertise in advertising, who worked on brands like Snipes, Nike, Jordan, NBA, Brooklyn Nets, Toronto Raptors, Netflix, Spotify, KFC, Otacos, Prime Video, LFP, Ubisoft, Oppo, Honda, Canal+...
Currently in Paris.Working at YARD, formerly at&#38;nbsp;Sid Lee Paris.

	


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	<item>
		<title>HIGHLIGHT</title>
				
		<link>https://jessykikabou.studio/HIGHLIGHT</link>

		<pubDate>Sat, 11 Jan 2025 15:03:56 +0000</pubDate>

		<dc:creator>JAY. JAY.</dc:creator>

		<guid isPermaLink="true">https://jessykikabou.studio/HIGHLIGHT</guid>

		<description>LAST WORK



Brand : O’TACOS

Campaign : Bienvenue chez les boss.
Brand film for the leader of the French Tacos, reaffirming its position by portraying a youth not scared to be themselves, inviting other to join the movement.&#38;nbsp;


	 


	Brand : NBA, Paris Games.
Campaign : Win Paris.

The NBA Paris Games have always felt exclusive and out of reach for its true fans.
So we took over the streets of Paris to give them a chance to attend the games by proving they’re true fans.We brought the HOOPBUS™ concept straight from California to Paris. It became the driving force behind fan engagement across the city.It helped bridge the gap between younger fans who struggle to access the NBA games and their desire to be part of the experience.


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	<item>
		<title>Portfolio</title>
				
		<link>https://jessykikabou.studio/Portfolio</link>

		<pubDate>Sat, 11 Jan 2025 15:03:57 +0000</pubDate>

		<dc:creator>JAY. JAY.</dc:creator>

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		<description></description>
		
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	<item>
		<title>Brooklyn Nets Pizzeria</title>
				
		<link>https://jessykikabou.studio/Brooklyn-Nets-Pizzeria-1</link>

		<pubDate>Sat, 11 Jan 2025 15:03:58 +0000</pubDate>

		<dc:creator>JAY. JAY.</dc:creator>

		<guid isPermaLink="true">https://jessykikabou.studio/Brooklyn-Nets-Pizzeria-1</guid>

		<description>
	BROOKLYN NETS PIZZERIA
ACTIVATION, EVENT

	We only have to closely examine any image of continuity in order to see hatches of discontinuity. These hatches seem to be a continued shade, but that is a result of blurred heterogeneity. It is an argument that we have already presented many times. Here we will see it freshly through a particular metaphor, that is, by analyzing the layer of music and poem.
AWARDS :
 
→ Gold, Integrated, 2024 Clio Sport Awards→ Bronze, Experience/Activation, 2024 Clio Sport Awards




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	<item>
		<title>KFC, Bucket Bangers</title>
				
		<link>https://jessykikabou.studio/KFC-Bucket-Bangers-1</link>

		<pubDate>Sat, 11 Jan 2025 15:03:58 +0000</pubDate>

		<dc:creator>JAY. JAY.</dc:creator>

		<guid isPermaLink="true">https://jessykikabou.studio/KFC-Bucket-Bangers-1</guid>

		<description>
	KFC, Bucket Bangers

ACTIVATIONDIGITAL
	Ask Genius, KFC always had a real bond with the urban culture, to the point that the brand is mentionned in hundreds of rap songs. So we decided to honor those who honored KFC, by creating the first outdoor campaign where Drake, Kendrick Lamar, Jul, Iam, M.I.A, D’Angelo, Kanye West... are the copywriters. The campaign took another level when KimYe came to Paris and “split a buffet at KFC”...

AWARDS :


→ Wood - D&#38;amp;AD 2020, Integrated→ 
Bronze - ADC 2020, Integrated→ 
Gold - Club des DA 2020, PR→ 
Bronze - Club DA 2020, Digital→ 
Merit - One Show, Radio/Audi→ 
Silver - Grand Prix Stratégie 2020






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	Publications
	→ BooskaP / Intrld / AdAge / Adweek...
</description>
		
	</item>
		
		
	<item>
		<title>Jordan, District 23</title>
				
		<link>https://jessykikabou.studio/Jordan-District-23</link>

		<pubDate>Tue, 21 Jan 2025 22:18:46 +0000</pubDate>

		<dc:creator>JAY. JAY.</dc:creator>

		<guid isPermaLink="true">https://jessykikabou.studio/Jordan-District-23</guid>

		<description>
	Jordan, District 23

BRANDING
EVENT

	With the upcoming Olympics in Paris, we observed a sad reality: while i shines internationally, this competition excludes the whole Parisian youth and doesn’t reflect the reality of our culture. Here came the idea of over a year-long project in the making: Yard teamed up with Jordan to bring to life Youssouf Fofana’s unique vision for this whole new district, dedicated to the youth and inclusive to all.

In the 18th arrondissement of Paname, a symbolic neighborhood known for its hospitality and as the capital of all the suburbs of France, the youth of the world came together this summer to create. Through sports, fashion, arts, and gastronomy, District 23 is an invitation to celebrate the initiatives of a bold generation. In this iconic building filled with the memories of Parisians, this space is being reborn to give shape to the dreams of an entire neighborhood and bring Youssouf’s Union de la Jeunesse Internationale to the next level.

Yard accepted the challenge, from the renovation of the entire building to the scenography, the programming and the art direction, helping shape this space to build an uncommon creative experience to the youth.

18 for the 23. 23 for the 18. Our turn.


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</description>
		
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	<item>
		<title>Netflix, Lumières Noires</title>
				
		<link>https://jessykikabou.studio/Netflix-Lumieres-Noires-1</link>

		<pubDate>Sat, 11 Jan 2025 15:03:59 +0000</pubDate>

		<dc:creator>JAY. JAY.</dc:creator>

		<guid isPermaLink="true">https://jessykikabou.studio/Netflix-Lumieres-Noires-1</guid>

		<description>
	Netflix, Lumières Noires

ACTIVATION
EVENT
	The only time I've been teached about french black figures during my scholarship, was in middle school. My litterature teacher read us "Poem to my white brother" of Senghor. After that, nothing. In history books french black figures are in the shadow..Netflix wanted to continue the initiative of Jeymes Samuel —to talk more about the untold black stories, like he did with "The Harder They Fall" about black cowboys. So it was an evidence for us, not to talk about american heroes again, but to tell the story of our own black legends, here in France.We've created "Lumières Noires" an open air museum to highlight our french black legends, in the middle of Paris. With writers, fencers or singers.. From Toussaint Louverture to Raoul Diagne or the Nardal sisters... we let independent black historians (as @/ leparisnoir) and creatives telling all the stories.And during 3 days, hundreds of people came to this all black museum. To be educated, or to feel represented, or both… But I'm really glad that this initiative motivated people to know more about untold black stories.


&#60;img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/130553a835dcb5862e172c1c02b547f2439220ad9a5f5330f0e424627b80526c/benoitflorencon-yard-netflix-web-12.jpg" data-mid="227088939" border="0"  src="https://freight.cargo.site/w/1000/i/130553a835dcb5862e172c1c02b547f2439220ad9a5f5330f0e424627b80526c/benoitflorencon-yard-netflix-web-12.jpg" /&#62;&#60;img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/f46ac6f56fbf7ac6290c24c314abbc672e272466eec3b8d2f5637ac3b000fe4d/benoitflorencon-yard-netflix-web-09.jpg" data-mid="227088940" border="0"  src="https://freight.cargo.site/w/1000/i/f46ac6f56fbf7ac6290c24c314abbc672e272466eec3b8d2f5637ac3b000fe4d/benoitflorencon-yard-netflix-web-09.jpg" /&#62;

&#60;img width="1500" height="2246" width_o="1500" height_o="2246" data-src="https://freight.cargo.site/t/original/i/8612640b3a6b7fb2f85c09a6cbe9bbc190ae397ae2406a8f5b54da13de6b92a4/video-collee.png" data-mid="227089217" border="0"  src="https://freight.cargo.site/w/1000/i/8612640b3a6b7fb2f85c09a6cbe9bbc190ae397ae2406a8f5b54da13de6b92a4/video-collee.png" /&#62;
&#60;img width="1500" height="2246" width_o="1500" height_o="2246" data-src="https://freight.cargo.site/t/original/i/a1a85861cc72f9add4ce938bd5fa704bd6ee1deb91c9304e694ee6081f7238f9/AIDA-DAHMANI-NETFLIX-78-1.jpg" data-mid="227089236" border="0"  src="https://freight.cargo.site/w/1000/i/a1a85861cc72f9add4ce938bd5fa704bd6ee1deb91c9304e694ee6081f7238f9/AIDA-DAHMANI-NETFLIX-78-1.jpg" /&#62;


&#60;img width="2876" height="1680" width_o="2876" height_o="1680" data-src="https://freight.cargo.site/t/original/i/622860c6d2965f63e5c4bff3f33ca65ad101bbbd641d01f475f19cfe4acdb785/Capture-decran-2025-02-23-a-23.22.19.png" data-mid="227089250" border="0"  src="https://freight.cargo.site/w/1000/i/622860c6d2965f63e5c4bff3f33ca65ad101bbbd641d01f475f19cfe4acdb785/Capture-decran-2025-02-23-a-23.22.19.png" /&#62;

&#60;img width="1500" height="2246" width_o="1500" height_o="2246" data-src="https://freight.cargo.site/t/original/i/e3bae069c6a16d927bf2b2300746c9b940c396293c0d9ab42b880025b014ab61/AIDA-DAHMANI-NETFLIX-12-1.jpg" data-mid="227089241" border="0"  src="https://freight.cargo.site/w/1000/i/e3bae069c6a16d927bf2b2300746c9b940c396293c0d9ab42b880025b014ab61/AIDA-DAHMANI-NETFLIX-12-1.jpg" /&#62;
&#60;img width="1500" height="2250" width_o="1500" height_o="2250" data-src="https://freight.cargo.site/t/original/i/8de86ee52fd911f6d9808bc1a5efef1d3181a8425a4732bc20361323a5b009b6/video-collee-2.png" data-mid="227089219" border="0"  src="https://freight.cargo.site/w/1000/i/8de86ee52fd911f6d9808bc1a5efef1d3181a8425a4732bc20361323a5b009b6/video-collee-2.png" /&#62;
</description>
		
	</item>
		
		
	<item>
		<title>LFP, Défenseurs de l'Enfance</title>
				
		<link>https://jessykikabou.studio/LFP-Defenseurs-de-l-Enfance</link>

		<pubDate>Sat, 11 Jan 2025 15:03:59 +0000</pubDate>

		<dc:creator>JAY. JAY.</dc:creator>

		<guid isPermaLink="true">https://jessykikabou.studio/LFP-Defenseurs-de-l-Enfance</guid>

		<description>
	Défenseurs de l’enfance,
Professional Football League

BRANDING, ACTIVATION, DIGITAL

	We joined Mohamed Bouhafsi on this incredible journey to raise awareness about children victim of physical abuse, with the help of the football community. We were looking for a symbol and a positive message so the kids can see that we support them and stand by their side. So we’ve created the Childish Logos.In November, we made all the teams from the Ligue 1 Uber Eats and Ligue 2 BKT go child again, for the International Day of Kid’s Rights. We asked kids from the childhood protection associations all over the country, to draw the logo of their favorite club. And during a whole week-end the 40 teams replaced their logo on social media and in the stadiums during game day - so nobody can’t ignore this call.And to go further we joined Mohamed Bouhafsi on the organisation of a dream week-end and a huge tournament for 240 kids from the childhood protection associations, on the best field of the country : the Stade de France. It’s really heartwarming to see all the teams, partners, associations, influencers and players joining this movement.



&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/fc1077ce6a44f7240491dd4433c250343617af1c4b5cf4a97e1019e4afb5350c/Plan-de-travail-1-copie.png" data-mid="227425262" border="0"  src="https://freight.cargo.site/w/1000/i/fc1077ce6a44f7240491dd4433c250343617af1c4b5cf4a97e1019e4afb5350c/Plan-de-travail-1-copie.png" /&#62;&#60;img width="4096" height="2731" width_o="4096" height_o="2731" data-src="https://freight.cargo.site/t/original/i/469895b85e1dfdf7c1c8f8469ce47daf328b2dab52fef066be7ae732cc141eeb/03.jpeg" data-mid="227425263" border="0"  src="https://freight.cargo.site/w/1000/i/469895b85e1dfdf7c1c8f8469ce47daf328b2dab52fef066be7ae732cc141eeb/03.jpeg" /&#62;&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/87b4e18b390ec2389cbc834fa9b5b02870181e80e2ee7cf7a0af0103a85ba1ce/Plan-de-travail-1-2.png" data-mid="227425266" border="0"  src="https://freight.cargo.site/w/1000/i/87b4e18b390ec2389cbc834fa9b5b02870181e80e2ee7cf7a0af0103a85ba1ce/Plan-de-travail-1-2.png" /&#62;
&#60;img width="4646" height="3097" width_o="4646" height_o="3097" data-src="https://freight.cargo.site/t/original/i/90a18aa73dc6e11f3464d706fbb0daa74a31bcabf21b1b8a2fffa91393998e07/0L5A9756.jpg" data-mid="227425292" border="0"  src="https://freight.cargo.site/w/1000/i/90a18aa73dc6e11f3464d706fbb0daa74a31bcabf21b1b8a2fffa91393998e07/0L5A9756.jpg" /&#62;
&#60;img width="2500" height="3743" width_o="2500" height_o="3743" data-src="https://freight.cargo.site/t/original/i/4259094b8c3165e3c0892dfa1f417c7ab5e50f4cad2f3b1f161bf1adb06027af/Photo-21-11-2021-18-54-24.jpg" data-mid="227425381" border="0"  src="https://freight.cargo.site/w/1000/i/4259094b8c3165e3c0892dfa1f417c7ab5e50f4cad2f3b1f161bf1adb06027af/Photo-21-11-2021-18-54-24.jpg" /&#62;
&#60;img width="800" height="1198" width_o="800" height_o="1198" data-src="https://freight.cargo.site/t/original/i/860c61b981a250a1a84d476d20f6e2bef1a19e6780f8faf17e062a0558c5a670/Photo-21-11-2021-17-16-56-1.jpg" data-mid="227425410" border="0"  src="https://freight.cargo.site/w/800/i/860c61b981a250a1a84d476d20f6e2bef1a19e6780f8faf17e062a0558c5a670/Photo-21-11-2021-17-16-56-1.jpg" /&#62;
&#60;img width="800" height="1200" width_o="800" height_o="1200" data-src="https://freight.cargo.site/t/original/i/20f7dc4837ceac5b56aa09db9e4475b32a46cb434aeded5cf07cf002cc90845b/Photo-21-11-2021-17-55-04.jpg" data-mid="227425422" border="0"  src="https://freight.cargo.site/w/800/i/20f7dc4837ceac5b56aa09db9e4475b32a46cb434aeded5cf07cf002cc90845b/Photo-21-11-2021-17-55-04.jpg" /&#62;
&#60;img width="4342" height="2895" width_o="4342" height_o="2895" data-src="https://freight.cargo.site/t/original/i/75a102517c4dbb2dd36f5e8887a019bb5d9e56322c397caeeb2541791ba1d263/DSC03276.jpg" data-mid="227425291" border="0"  src="https://freight.cargo.site/w/1000/i/75a102517c4dbb2dd36f5e8887a019bb5d9e56322c397caeeb2541791ba1d263/DSC03276.jpg" /&#62;



	→ “Le football s’engage pour les droits de l’enfants” — l’Equipe
→ “La ligue 1 et la ligue 2 se mobilisent pour la protection de l’enfance” — SoFoot


	
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/8999f476132c969277a97d668a05e08e4959f20bb9574c0076ce3f97c5f0288a/mbappe.png" data-mid="227425260" border="0"  src="https://freight.cargo.site/w/1000/i/8999f476132c969277a97d668a05e08e4959f20bb9574c0076ce3f97c5f0288a/mbappe.png" /&#62;
</description>
		
	</item>
		
		
	<item>
		<title>Raptors Outside</title>
				
		<link>https://jessykikabou.studio/Raptors-Outside</link>

		<pubDate>Sat, 25 Jan 2025 14:23:31 +0000</pubDate>

		<dc:creator>JAY. JAY.</dc:creator>

		<guid isPermaLink="true">https://jessykikabou.studio/Raptors-Outside</guid>

		<description>
	
Raptors Outside
CAMPAIGN, FILM, EVENT, STUNT

	










The Toronto Raptors built their brand around the “We The North” platform. It’s rooted in a very Canadian insight: there is a deep strength in being an outsider. A hyper-local story&#38;nbsp; that we know we share with the french youth. However they don’t have a community to be part of yet – not connecting, gathering, or sharing enough experiences and moments with each other.
To unite them, we created a film that would serve as a rallying cry - and a warning. It would remind them that they’re not alone: they have a home in the Raptors with their unwavering determination, grit, and hustle.&#38;nbsp; The film highlighted emerging talents from the Greater Paris area. We gave flowers to the next generation shaping Parisian and French culture. 
 









	VINCE CARTER
JESEY RETIREMENT
ANNOUNCEMENT
	To announce the arrival of the franchise in France, we teased the Vince Carter jersey retirement, with a city stunt, placing Carter jersey all around Paris to hype up the fans in the capital.



&#60;img width="4500" height="5625" width_o="4500" height_o="5625" data-src="https://freight.cargo.site/t/original/i/b98781c2996f07c164b3ae8b5a8bcaa8a3bea1684e458256df5bb2d87f17e661/STUNT2.jpg" data-mid="227147338" border="0"  src="https://freight.cargo.site/w/1000/i/b98781c2996f07c164b3ae8b5a8bcaa8a3bea1684e458256df5bb2d87f17e661/STUNT2.jpg" /&#62;
&#60;img width="4500" height="5625" width_o="4500" height_o="5625" data-src="https://freight.cargo.site/t/original/i/e15915c235568b20645fc98e31b0b700a78a5f17af19fd0a171d7f2b23063c47/STUNT4.jpg" data-mid="227147355" border="0"  src="https://freight.cargo.site/w/1000/i/e15915c235568b20645fc98e31b0b700a78a5f17af19fd0a171d7f2b23063c47/STUNT4.jpg" /&#62;


&#60;img width="4500" height="5625" width_o="4500" height_o="5625" data-src="https://freight.cargo.site/t/original/i/df3655c564ce3b41e9a615514783b7803a835351f1ff9ea5bc876042d65ed226/STUNT.jpg" data-mid="227147362" border="0"  src="https://freight.cargo.site/w/1000/i/df3655c564ce3b41e9a615514783b7803a835351f1ff9ea5bc876042d65ed226/STUNT.jpg" /&#62;
&#60;img width="4500" height="5625" width_o="4500" height_o="5625" data-src="https://freight.cargo.site/t/original/i/e3d40986e312609771f851d9fc5170d07aacc2c3043420044c405d9afb801efb/STUNT5.jpg" data-mid="227147365" border="0"  src="https://freight.cargo.site/w/1000/i/e3d40986e312609771f851d9fc5170d07aacc2c3043420044c405d9afb801efb/STUNT5.jpg" /&#62;
OUTSIDER SOCIAL CLUB
Vince Carter Jersey Retirement
Watch Party
	After all, we gathered the Toronto Raptors fans all in one place for a night, celebrating Vince Carter Jersey Retirement. The perfect occasion to celebrate the Outsiders of the Paris, too. An event applauded by Vince Carter himself.

&#60;img width="4000" height="6000" width_o="4000" height_o="6000" data-src="https://freight.cargo.site/t/original/i/fd72c6a5143542c4d857ca5d95dd5d051329b266d56e20c7e921936a3aa15b83/AMR_6760_by_alyasmusic.jpg" data-mid="227147801" border="0"  src="https://freight.cargo.site/w/1000/i/fd72c6a5143542c4d857ca5d95dd5d051329b266d56e20c7e921936a3aa15b83/AMR_6760_by_alyasmusic.jpg" /&#62;
&#60;img width="3895" height="5842" width_o="3895" height_o="5842" data-src="https://freight.cargo.site/t/original/i/f8de6f29a542e4cdf349517eda11d6bed340a59f38986464d02aaf42a6938f58/AMR_7059_by_alyasmusic.jpg" data-mid="227147803" border="0"  src="https://freight.cargo.site/w/1000/i/f8de6f29a542e4cdf349517eda11d6bed340a59f38986464d02aaf42a6938f58/AMR_7059_by_alyasmusic.jpg" /&#62;


&#60;img width="1440" height="1800" width_o="1440" height_o="1800" data-src="https://freight.cargo.site/t/original/i/8d57f4569d3590d2998b4130414b6374712d87445fc1b52c9b2fbb8352b2eacc/raptorsfr_1730726970_3493913522368152281_62302252962.jpg" data-mid="227149625" border="0"  src="https://freight.cargo.site/w/1000/i/8d57f4569d3590d2998b4130414b6374712d87445fc1b52c9b2fbb8352b2eacc/raptorsfr_1730726970_3493913522368152281_62302252962.jpg" /&#62;
&#60;img width="1440" height="1800" width_o="1440" height_o="1800" data-src="https://freight.cargo.site/t/original/i/72cdbfe5aeec97c1b1be7fa349258338f6909e0de661fed64fd930c5f95f5c43/raptorsfr_1730726970_3493913522317836853_62302252962.jpg" data-mid="227149949" border="0"  src="https://freight.cargo.site/w/1000/i/72cdbfe5aeec97c1b1be7fa349258338f6909e0de661fed64fd930c5f95f5c43/raptorsfr_1730726970_3493913522317836853_62302252962.jpg" /&#62;

&#60;img width="4000" height="6000" width_o="4000" height_o="6000" data-src="https://freight.cargo.site/t/original/i/4afc84da1770b0c50ada4749743745e11b9ab0e3255f73269d17128ddacc934c/AMR_7203_by_alyasmusic.jpg" data-mid="227149153" border="0"  src="https://freight.cargo.site/w/1000/i/4afc84da1770b0c50ada4749743745e11b9ab0e3255f73269d17128ddacc934c/AMR_7203_by_alyasmusic.jpg" /&#62;
&#60;img width="4000" height="6000" width_o="4000" height_o="6000" data-src="https://freight.cargo.site/t/original/i/60106c67b60f4d7cc18e4519f6cbdcbf813323562b518220d6b7df1190cdda17/AMR_7211_by_alyasmusic.jpg" data-mid="227149155" border="0"  src="https://freight.cargo.site/w/1000/i/60106c67b60f4d7cc18e4519f6cbdcbf813323562b518220d6b7df1190cdda17/AMR_7211_by_alyasmusic.jpg" /&#62;


&#60;img width="1440" height="1800" width_o="1440" height_o="1800" data-src="https://freight.cargo.site/t/original/i/0f0c1f15188b64424af875976123dda49d45f33696cb261a32de240a51135af9/raptorsfr_1730726970_3493913522318060759_62302252962.jpg" data-mid="227149759" border="0"  src="https://freight.cargo.site/w/1000/i/0f0c1f15188b64424af875976123dda49d45f33696cb261a32de240a51135af9/raptorsfr_1730726970_3493913522318060759_62302252962.jpg" /&#62;
&#60;img width="1440" height="1800" width_o="1440" height_o="1800" data-src="https://freight.cargo.site/t/original/i/f29fa2293bd71bf4a8a60f77255f2d3df35450fd8a5b2e1895d941d857a047bf/raptorsfr_1730726970_3493913522116730669_62302252962.jpg" data-mid="227149947" border="0"  src="https://freight.cargo.site/w/1000/i/f29fa2293bd71bf4a8a60f77255f2d3df35450fd8a5b2e1895d941d857a047bf/raptorsfr_1730726970_3493913522116730669_62302252962.jpg" /&#62;
&#60;img width="2996" height="1676" width_o="2996" height_o="1676" data-src="https://freight.cargo.site/t/original/i/021b6fa9e073660232647890d78e781d637494e9da9f34a88dc5bd5219382258/Capture-decran-2025-02-24-a-22.16.30.png" data-mid="227147890" border="0"  src="https://freight.cargo.site/w/1000/i/021b6fa9e073660232647890d78e781d637494e9da9f34a88dc5bd5219382258/Capture-decran-2025-02-24-a-22.16.30.png" /&#62;
</description>
		
	</item>
		
		
	<item>
		<title>Snipes+Nike, 2022-2023</title>
				
		<link>https://jessykikabou.studio/Snipes-Nike-2022-2023</link>

		<pubDate>Tue, 21 Jan 2025 22:32:28 +0000</pubDate>

		<dc:creator>JAY. JAY.</dc:creator>

		<guid isPermaLink="true">https://jessykikabou.studio/Snipes-Nike-2022-2023</guid>

		<description>
	
Snipes+Nike 2022-2023
CAMPAIGN, DIGITAL, EVENT
	Positionning Snipes and Nike in the dance scene.



Snipes+Nike, HO22&#38;nbsp;“Paris Join Forces”CAMPAIGN, DIGITAL, EVENT

	For years now, hip-hop dance culture in Paris is shining all around the world, because of its creativity, and its high level, but above all, because of its authenticity. But with the TikTok era, the hip-hop dance community is split between the TikTok Dancers and the «Real» Ones. We believe that both worlds can coexist.That’s why, for the 40th anniversary of the AirForce1, with Nike &#38;amp; Snipes we designed a journey to make all types of dancers Join Forces and shine together.
&#60;img width="4724" height="3543" width_o="4724" height_o="3543" data-src="https://freight.cargo.site/t/original/i/14730aea94ec202cfc01eef0dac741d4dbb3169353aebe40f83d773f81aa5aa4/KeyVisuals.jpg" data-mid="227473027" border="0"  src="https://freight.cargo.site/w/1000/i/14730aea94ec202cfc01eef0dac741d4dbb3169353aebe40f83d773f81aa5aa4/KeyVisuals.jpg" /&#62;
&#60;img width="4724" height="3543" width_o="4724" height_o="3543" data-src="https://freight.cargo.site/t/original/i/84f7e52594338a24788d578fe4bc378f65ff42d71977d841a447bad9c8925714/KeyVisuals3.jpg" data-mid="227473028" border="0"  src="https://freight.cargo.site/w/1000/i/84f7e52594338a24788d578fe4bc378f65ff42d71977d841a447bad9c8925714/KeyVisuals3.jpg" /&#62;&#60;img width="1600" height="900" width_o="1600" height_o="900" data-src="https://freight.cargo.site/t/original/i/68f9732026c159ee36ffc5ca9b5e2d3b200b6ba52bbce7de7ab7f84433c34f4d/SF1-Hamburg-Look.png" data-mid="227472827" border="0"  src="https://freight.cargo.site/w/1000/i/68f9732026c159ee36ffc5ca9b5e2d3b200b6ba52bbce7de7ab7f84433c34f4d/SF1-Hamburg-Look.png" /&#62;
Gathering the dance community.

	After a digital and retail campaign, called out all the Parisian dancers to get a chance to join forces for a music video. Creating an opportunity for all type of dancers to shine.

&#60;img width="180" height="320" width_o="180" height_o="320" data-src="https://freight.cargo.site/t/original/i/4ba88f817033441d4aeedc107df8074574841fdc0e60a27b994dc2771efcfbbd/ezgif-1-d9fc88f256.gif" data-mid="227472837" border="0"  src="https://freight.cargo.site/w/180/i/4ba88f817033441d4aeedc107df8074574841fdc0e60a27b994dc2771efcfbbd/ezgif-1-d9fc88f256.gif" /&#62;
&#60;img width="600" height="338" width_o="600" height_o="338" data-src="https://freight.cargo.site/t/original/i/c27bc9d9b1060bde0d8a6c0482547f5104293722a37d80427eae0a814fae753b/ezgif-1-fd1e341d6e.gif" data-mid="227472835" border="0"  src="https://freight.cargo.site/w/600/i/c27bc9d9b1060bde0d8a6c0482547f5104293722a37d80427eae0a814fae753b/ezgif-1-fd1e341d6e.gif" /&#62;



Snipes+Nike, HO23
CAMPAIGN, DIGITAL, EVENT
	For the HO23 Nike &#38;amp; Snipes campaign, we celebrated the connexions made through dance. To do so we created the most diverse dance crew, introducing : the Snipes Crew. 

After telling their stories, we released a film starring this Dream Team. This film references the place where all the hip hop dance styles and energies meet : the Cypher.














	
An event to create connexions. 
	
	To reveal this incredible dance crew the Paris dance scene to follow their step by connecting with each other, we created : LE JAM. An event made for all types of dancers to create connexions, through cyphers too. We took advantage of this opportunity to bring our to the public by making them perform there and inspire the young generation with a talk dedicated to the best dance schools students of Paris.



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